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News

Brands News

All the latest news from the beer, ale, lager, wine, spirits, RTD and soft drink categories including new launches, promotional activity and sponsorship deals.

Stella promotes heritage in marketing shift

22-Feb-2012 - Stella Artois has unveiled a new advertising campaign that focuses on 600 years of Belgian brewing heritage.

Jagertee Austrian spirit from The Drinks Company

17-Feb-2012 - The Drinks Company has released Stroh Jagertee (40% ABV), an Austrian rum blended with spices, black tea extract, lemon and caramelised sugar developed by Sebastian Stroh in 1864.

Hi-Spirits broker a gin deal

17-Feb-2012 - Award-winning Broker’s London Dry Gin is now part of specialist distributor Hi-Spirits' growing drinks portfolio.

Limited edition draught cider from Westons

15-Feb-2012 - A range of limited edition still draught ciders (available in 20-litre bag-in-box format) is being introduced by Herefordshire-based cider maker Westons.

Vimto intensifies digital presence

15-Feb-2012 - British soft drinks brand Vimto is stepping up its investment in digital media during 2012.

Pago's new Ginger-Citrus flavoured fruit juice

15-Feb-2012 - Pago Fruit Juice has added a limited edition Ginger-Citrus flavour to its range.

13-Feb-2012 - San Miguel Fresca, a major new brand extension from Carlsberg UK, is to be supported by a £6m marketing campaign embracing outdoor posters, press advertising, digital activity and sampling.

ABV cuts all round

13-Feb-2012 - Carlsberg and Molson Coors are to follow AB InBev’s move to cut the ABV of three of its biggest brands from 5% to 4.8%.

Chilean wine producer steps up on-trade presence

13-Feb-2012 - Chilean wine producer Viñas Morande has announced a new UK agent and plans to step up it's presence in the on-trade.

Single malt backs major golf tournament

13-Feb-2012 - Scottish single malt whisky brand Glenmorangie has been named as the official whisky of the The Open Championship, golf’s most viewed event on television.

Raspberry infused Edinburgh Gin

13-Feb-2012 - Fife-based Spencerfield Spirit has introduced Raspberry Infused Edinburgh Gin as an alternative to Sloe or Damson gin.

Jascots seals Pannier deal

07-Feb-2012 - Jascots, the on-trade specialist wine merchant, has formed a partnership with Champagne Pannier to distribute its range throughout the UK.

Heavy Water Vodka gets UK re-launch

07-Feb-2012 - Heavy Water Vodka has been re-launched in the UK after the recruitment of importer Drinks 21.

Thatchers unveils new label

06-Feb-2012 - Somerset cider maker Thatchers has introduced a new oval label for its 7.4% ABV Katy cider.

Schmeichel nets Euro 2012 ambassador role

06-Feb-2012 - Carlsberg has appointed former Denmark goalkeeper Peter Schmeichel as its global ambassador for UEFA’s forthcoming Euro 2012 football tournament

Hendricks plays matchmaker

03-Feb-2012 - First Drinks’ gin brand Hendrick’s is putting its weight behind a variety of leap year events in the lead-up to February 29th when the normal rules of courtship are reversed.

VK fans’ flavour mission

03-Feb-2012 - Global Brands is asking consumers to come up with a new VK flavour in time for Freshers’ Week celebrations in September.

First Drinks adds key vodka brands to portfolio

31-Jan-2012 - First Drinks has snapped up distribution rights for Russia’s number one vodka Green Mark and Polish vodka Zubrówka.

York Brewery unleashes the Big Dog

30-Jan-2012 - York Brewery has introduced Big Dog, a lightly-coloured 4% ABV session ale blended with three different Slovenian hops.

Salto's new higher-ABV cachaças

30-Jan-2012 - Salto has introduced two new higher-ABV Brazilian cachaças to the UK market.

Hardys and Echo Falls renew Come Dine With Me sponsorship

27-Jan-2012 - Hardys and Echo Falls have renewed their sponsorship of Channel 4 TV programme Come Dine With Me.

Can you solve the Walkers mystery?

27-Jan-2012 - Walkers has introduced three mystery crisp flavours and wants the public to guess what they are on the company’s website or its Facebook page.

Marble and Fuller’s brewer team up for Old Manchester

27-Jan-2012 - Fuller’s head brewer John Keeling has returned to his northern roots to create a collaborative brew with Manchester’s Marble Brewery.

Bibendum showcases new wineries

26-Jan-2012 - Bibendum launched 23 different wineries from eight different countries at its annual tasting day.

Equator targets the health conscious

26-Jan-2012 - Beverage Brands has launched what it believes to be a ground-breaking non-alcoholic beer in response to increasing levels of health-consciousness.