News

Brands News

All the latest news from the beer, ale, lager, wine, spirits, RTD and soft drink categories including new launches, promotional activity and sponsorship deals.

Thatchers unveils new label

06-Feb-2012 - Somerset cider maker Thatchers has introduced a new oval label for its 7.4% ABV Katy cider.

Schmeichel nets Euro 2012 ambassador role

06-Feb-2012 - Carlsberg has appointed former Denmark goalkeeper Peter Schmeichel as its global ambassador for UEFA’s forthcoming Euro 2012 football tournament

Hendricks plays matchmaker

03-Feb-2012 - First Drinks’ gin brand Hendrick’s is putting its weight behind a variety of leap year events in the lead-up to February 29th when the normal rules of courtship are reversed.

VK fans’ flavour mission

03-Feb-2012 - Global Brands is asking consumers to come up with a new VK flavour in time for Freshers’ Week celebrations in September.

First Drinks adds key vodka brands to portfolio

31-Jan-2012 - First Drinks has snapped up distribution rights for Russia’s number one vodka Green Mark and Polish vodka Zubrówka.

York Brewery unleashes the Big Dog

30-Jan-2012 - York Brewery has introduced Big Dog, a lightly-coloured 4% ABV session ale blended with three different Slovenian hops.

Salto's new higher-ABV cachaças

30-Jan-2012 - Salto has introduced two new higher-ABV Brazilian cachaças to the UK market.

Hardys and Echo Falls renew Come Dine With Me sponsorship

27-Jan-2012 - Hardys and Echo Falls have renewed their sponsorship of Channel 4 TV programme Come Dine With Me.

Can you solve the Walkers mystery?

27-Jan-2012 - Walkers has introduced three mystery crisp flavours and wants the public to guess what they are on the company’s website or its Facebook page.

Marble and Fuller’s brewer team up for Old Manchester

27-Jan-2012 - Fuller’s head brewer John Keeling has returned to his northern roots to create a collaborative brew with Manchester’s Marble Brewery.

Bibendum showcases new wineries

26-Jan-2012 - Bibendum launched 23 different wineries from eight different countries at its annual tasting day.

Equator targets the health conscious

26-Jan-2012 - Beverage Brands has launched what it believes to be a ground-breaking non-alcoholic beer in response to increasing levels of health-consciousness.

Pipers' new pack shows brand origin

25-Jan-2012 - Pipers Crisps has redesigned its packaging to emphasise the company behind the brand and show it is ‘made by farmers’.

New wines from Pernod Ricard

25-Jan-2012 - Pernod Ricard is showcasing a new range of “light and fresh” Jacob’s Creek wines at its Australia Day tasting on 26 January.

Soft drinks giants back regeneration

25-Jan-2012 - Britvic and PepsiCo UK are to help pubs forge closer links with their local communities in a nationwide cross-brand initiative to transform neglected green spaces.

Condor brings out Argentinian wines

25-Jan-2012 - Condor Wines’ offer includes the Maipe range of entry-level house wines from Bodega Chakana, six bargain wines from Bodega La Rural and four premium products...

Stella, Bud and Beck's get ABV cut

24-Jan-2012 - AB Inbev is to cut the ABV content of Stella Artois, Budweiser and Beck’s in a move that could be seen by industry observers to offset esculating duty costs.

Belhaven Black hoping to 'ignite stout market'

23-Jan-2012 - Greene King-owned Belhaven Brewery, one of Scotland’s oldest brewers, has introduced Belhaven Black and hopes it will ignite the UK’s stout market.

Jacob's Creek partners Agassi

17-Jan-2012 - Jacob’s Creek has signed a three-year partnership with tennis legend Andre Agassi.

McCoy's links up with darts league

16-Jan-2012 - To coincide with the tie-up, McCoy’s maker United Biscuits UK (UBUK) is planning an on-pack promotion of-fering customers the chance to win VIP tickets to...

Brancott completes makeover with app

16-Jan-2012 - Said to be the Pernod Ricard-owned brand’s final transition from Montana to Brancott Estate, which start-ed last October, an updated label celebrates Brancott Vineyard, where...

Pub footy teams wanted for Carlsberg five-a-side tournament

13-Jan-2012 - Carlsberg has launched a nationwide search for best pub football team in the country to take on a team of European legends at this summer’s Euro 2012 Championships.

Tetley refreshes ITV sponsorship

10-Jan-2012 - The revamped programme idents, which use the strapline Tetley’s Sponsors Real Men’s TV, build on the theme of the previous campaign that has been running...

Thatchers thinks inside box

10-Jan-2012 - The bag alleviates the need to return casks or barrels, and can be easily linked to an existing hand-pull system, or even served straight from...