Bell's Whisky sign up cricket hero Bell

Scotch Whisky Bell's has been announced as the official bat sponsor of English batsman Ian Bell, in time for the next stage of the Ashes series.

"It is great when your performances are recognised and rewarded not only by the selectors but also now by the makers of Bell's Blended Scotch whisky," said Bell. "I am delighted to be working with the UK's favourite scotch whisky and thank them for their support - of course it helps that they have such a good brand name!"

Hilary Maguire, senior brand manager for Bell's Scotch Whisky at Diageo GB, said the company is delighted to be supporting Bell.

"Ian's classic technique and commitment to exacting standards make him a great fit with the quality and craftsmanship for which Bell's Scotch Whisky has been known since 1825."