News > Brands News

Builders Breakfast is Walkers new flavour

View 2 postsBy Ewan Turney, 07-May-2009

Related topics: Brands News

Builders Breakfast won the competition

Builders Breakfast won the competition

Builders Breakfast is the winning flavour of the Walkers "Do us a Flavour" competition and will now be added to the permanent range.

 

Builders Breakfast beat off competition from Chilli & Chocolate, Fish & Chips, Onion Bhaji, Crispy Duck & Hoisin and Cajun Squirrel after a public vote.

 

Emma Rushin from Belper, Derbyshire who came up with the winning flavour claimed a £50,000 prize and 1% of future sales. The other five finalists will receive £10,000 each.

 

"We were overwhelmed by the fantastic response to 'Do Us a Flavour'," said head of flavour James Stillman.

 

"We would like to thank everyone who got involved, either by suggesting a flavour or by voting for their favourite. As makers of the nation's favourite crisps, Walkers has always been passionate about flavours and we really enjoyed seeing how inspired and creative the British public has been with their ideas.

 

"But there could only be one winner and we'd like to congratulate Emma on her success today. We are confident that Builder's Breakfast will make a great addition to the Walkers family joining much loved favourites such as Cheese & Onion and Worcester Sauce."

Latest tweets

Spotlight

The beer-duty escalator: my final thoughts

The beer-duty escalator: my final thoughts

This is going to be my last column on the duty escalator for a little while. It’s...

The Big Interview: Andrew Griffiths MP, chair All-Party Parliamentary Beer Group

The Big Interview: Andrew Griffiths MP, chair All-Party Parliamentary Beer Group

The All-Party Parliamentary Beer Group plays a vital role representing the interests of the pub and brewing...

Here comes the sun... time for a positive outlook
Opinion

Here comes the sun... time for a positive outlook

Foreign Secretary William Hague’s recent message to business to stop complaining about the parlous state of the...

Health & safety in pubs: Top Tips

Health & safety in pubs: Top Tips

An unclean venue is undoubtedly a turn-off for consumers and operators can no longer conceal below-par conditions...

Follow us on