Carlsberg has teamed up with The Sun newspaper to offer readers a free pint of Carlsberg on the August bank holiday weekend.
The promotion will run in The Sun on 23 August, offering 3.2 million readers a voucher that can be redeemed for a free pint of Carlsberg on Sunday, 24 August in more than 13,000 UK pubs.
This week, all pubs taking part will receive promotional posters for the event, while Sun readers can find their nearest participating outlet by logging onto www.carlsberg.co.uk/freepint or texting their postcode to 84243**.
Carlsberg's head of on-trade customer marketing David Scott said: "We wanted to support British pubs with a promotion designed to drive more people through the door with the promise of a free pint on us.
"The Sun has partnered with us to reward its readers and support British pubs by encouraging them to go to the pub over the bank holiday weekend."
