Fuller's has launched its biggest ever advertising campaign for its Organic Honey Dew beer.
New posters proclaim "It's easy to see why people love Honey Dew" will be seen at around 500 different sites in and around London.
A press campaign will also see the beer appear in titles such as Heat, OK and Hello, as well as a competition to win a VIP Garden Party.
"With this campaign, we wanted to get across to the public how deliciously refreshing this beer is," said brands marketing manager David Spencer.
"It just leaps out of the ad and says 'drink me'. I hope a few people just off a boiling hot train or tube will be heading straight to a pub or supermarket to buy a pint or two."
