Greene King has launched a new seasonal beer to raise awareness of the plight of Morris dancers.
The spicy, fruity Morris Mayhem ale will be available throughout the month of May.
"It would be a crying shame to see Morris Dancing disappear particularly since their activities so often revolve around the pub," says Greene King's head brewer John Bexon. "So, we're joining in the crusade to raise awareness of this quirky British pastime and brewing the new beer as a tribute to those who participate in it.
"Pubs up and down the country can use it to salute the skills, nimbleness — and indeed the courage — of those who entertain local crowds with their jangling paraphernalia, their full jips, back-to-backs and cross ups. I hope our new ale helps raise the profile of Morris dancing and encourages more and younger people to join in the merriment.
"And since Morris Men themselves are known to enjoy the odd pint now and again, we're looking forward to seeing them in our pubs raising a pint of their very own tribute ale."
