News > Brands News

Heavy Water Vodka gets UK re-launch

Start a new threadBy Matthew Moggridge, 07-Feb-2012

Related topics: Brands News, Spirits

Heavy Water Vodka has been re-launched in the UK after the recruitment of importer Drinks 21.

Heavy Water vodka

Heavy Water vodka

The vodka, which is named after a rare isotope (D20) found in water, is claimed to be the only vodka in the world with an ‘in-built aeration rod’ that infuses oxygen into every pour.

Drinks 21 director Gail Graham claimed the aeration rod offers the “smoothest and rarest taste”.

Geir Ringdal, chairman of Heavy Water Vodka International, said he was keen to “re-energise” the brand’s position in the UK marketplace.

The primary target for the Scandinavian brand is London and the south-east and it will be available to the on-trade via wholesalers, including Bibendum.

Latest tweets

Spotlight

The Big Interview: Andrew Griffiths MP, chair All-Party Parliamentary Beer Group

The Big Interview: Andrew Griffiths MP, chair All-Party Parliamentary Beer Group

The All-Party Parliamentary Beer Group plays a vital role representing the interests of the pub and brewing...

Top 50 most influential: a case of men on top

Top 50 most influential: a case of men on top

The PMA has been publishing a list of the Top 50 most influential people in the pub...

Top Tips: Selling food with coffee

Top Tips: Selling food with coffee

Allowing a customer to walk away holding just a coffee is a wasted opportunity. Matt Moggridge provides...

Opinion: What’s the next step beyond gastropubs?

Opinion: What’s the next step beyond gastropubs?

Over a dinner I cooked last week, a friend of mine was telling me about his newly-launched...

Follow us on