St Austell's flagship brew Tribute is extending its reach from beyond the South West with a shirt sponsorship deal of London Cornish rugby club.
Tribute is already title sponsor for grass roots rugby across the South West through the Tribute Leagues and also has shirt sponsorship deals with a number of clubs in Cornwall and Devon.
London Cornish RFC is one of the fastest rising amateur clubs in London, currently playing in London 2 South-West.
"They fit the profile of the type of sponsors we are keen to attract very neatly, a progressive Cornish company with a developing presence in London," said director of rugby Dickon Moon.
Jeremy Mitchell, head of marketing at St Austell Brewery, said: "We're delighted to extend our commitment of rugby out of county with a team whose roots are very much Cornish.
"Tribute Ale has enjoyed tremendous growth over the last 12 months and this latest deal is another example of supporting Tribute Ale's national aspirations."
