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Try Wadworth beer in thirds

Start a new threadBy Sonya Hook, 03-Mar-2010

Related topics: Brands News, Ale & Stout

Third of a pint: encouraging customers to try a range of beers

Third of a pint: encouraging customers to try a range of beers

Wadworth is running a promotion to encourage consumers to sample a wider range of its beers.

Consumers in the brewer's managed houses can pay the normal price for a pint of Wadworth's ale and can qualify for a third of a pint of three different ales of their choice.

"We produce a wide selection of real ales but beer drinkers know what they like, and will often stick to their favourite tried-and-tested varieties," said marketing director Paul Sullivan.

"With this special promotion we are offering beer drinkers the chance to try some new and different brews that they may have so far overlooked."

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