AVA strawberries target top-end market

Start a new thread07-Jul-2005

Related topics: Pub Food, Business Support

A new branded strawberry with a taste 'reminiscent of time gone by has been launched by a family firm of Scottish fruit growers.

 

Angus Soft Fruits, based in Arbroath, expects to produce up to 1,500 tonnes of its new AVA strawberry after rave reviews at the Taste of London Show in Regent's Park. It is named after Israeli breeder Ava Issak who grew 120,000 seedlings from which the company made its final selection.

 

Angus Soft Fruits commercial manager John Gray said: 'The traditional focus on strawberry production and breeding has been very much on yield, appearance and stability, which means taste and aroma has tended to suffer. We want to establish AVA as a premium line so we are looking for a distributor which can service this sector of the market, he said. 'Although the English are considered to be at the forefront of strawberry production, this particular fruit is very much a Scottish product.

 

'AVA has had a marvellous reception in the trade with many professionals bowled over by the taste, Gray added.

Find us on Facebook

Spotlight

Poppelston Allen: Understanding recorded and live music law

10 tips on the Live Music Act

Never has the law relating to live and recorded music been so complex. Here is a brief...

National Minimum Wage - what you need to know

National Minimum Wage - what you need to know

HMRC is naming and shaming pubs, hotels and restaurants that pay below the national minimum wage. The...

The Big Interview: Mike Benner, SIBA

The Big Interview: Mike Benner, SIBA

In June Mike Benner left the Campaign for Real Ale (CAMRA) after 20 years of campaigning, to...

Q&A: New pub food allergy requirements

Q&A: New pub food allergy requirements

Whether or not you serve food in your pub, the balance between your culinary and administration skills...

Follow us on