Are you up for the Pub Cup?

Start a new threadBy Noli Dinkovski, 25-Jan-2012

Related topics: Business Support

Last week’s launch of the Carlsberg Pub Cup is more evidence of the brewer’s seemingly unwavering commitment to English football and, of course, pubs. But it also got me thinking: do pubs do enough to support local sports teams, football or otherwise?

It’s a thought process that takes me back to the days when I could actually be bothered to spend my Saturday afternoons kicking lumps out of balls (and people) around a muddy field.

The standard could best be described as ‘pub football’ and there wasn’t much in the way of creature comforts during and after the games (the physio kit was, quite literally, a rusty bucket).

There was, however, a pub not far away that rustled up a few free post-match chips and sausages. Enough for a few teams, in fact.

And while the sight of 30-plus weary-looking men troughing their way through trays of grub was never a pretty sight, it certainly meant that the pub shifted plenty of pints for an hour or two.

So, if you’re a Carlsberg stockist and you are near one of the Pub Cup centres, I’d encourage you to enter a team. But if one or neither of those apply to you, don’t despair.

There are sports teams and clubs all over the land full of thirsty men (and women) willing to part with their cash in return for just a little bit of generosity.

Latest tweets

Spotlight

The beer-duty escalator: my final thoughts

The beer-duty escalator: my final thoughts

This is going to be my last column on the duty escalator for a little while. It’s...

The Big Interview: Andrew Griffiths MP, chair All-Party Parliamentary Beer Group

The Big Interview: Andrew Griffiths MP, chair All-Party Parliamentary Beer Group

The All-Party Parliamentary Beer Group plays a vital role representing the interests of the pub and brewing...

Here comes the sun... time for a positive outlook
Opinion

Here comes the sun... time for a positive outlook

Foreign Secretary William Hague’s recent message to business to stop complaining about the parlous state of the...

Health & safety in pubs: Top Tips

Health & safety in pubs: Top Tips

An unclean venue is undoubtedly a turn-off for consumers and operators can no longer conceal below-par conditions...

Follow us on