The concession is set to feature about 150 products, including beers, spirits and branded merchandise such as kitchenware.
Unlike Adnams’ retail Cellar & Kitchen concept, which stocks more than 1,000 items, the concession will sell only Adnams products.
This follows the opening of two Cellar & Kitchens in London last month, taking the number of stores to 13, excluding the concession.
The new Cellar & Kitchens are located in Spitalfields and Bloomsbury — the latter site includes a separate wine-tasting room.
Adnams has secured leases of both outlets.
The company has also added a mini- Cellar & Kitchen to the Waterside Garden Centre, in Baston near Peterborough, Cambridgeshire.
Adnams has a target of opening five to six Cellar & Kitchens over the next two to three years, with a long- term target of 30 sites.
Martin Wilkinson, retail director at Adnams, said: “The Cellar & Kitchen store concept continues to grow and this is reflected in our investment in two new London stores.
“The key to our success can be attributed to the importance we place on the quality of products we sell, the positioning of our stores in premium locations and of course our knowledgeable and enthusiastic staff.”
