Amphire acquires Barbox

From The Publican

Start a new threadBy Hamish Champ , 04-Aug-2008

Related topics: General News, Company & City News

Barbox, the online ordering service provider aimed at the independent pub sector, has been acquired by rivals Amphire UK for an undisclosed sum.

 

Barbox was formed in 2000 as a joint venture between brewers Coors and Scottish & Newcastle and offers a one-stop shop drinks ordering service for some 15,000 pubs, with around £8m of order per week.

 

Meanwhile Amphire is more active in the foodservice sector and sees the deal as an opportunity to create a "powerful market leader in the hospitality sector", said Jason Ridley, the company's general manager. The new business will have an annual order book worth in excess of £1bn, he added.

 

Barbox head of marketing and content Geoff Nicholson said existing customers of the company would see no changes to their service, other than an expansion into the offering of food items.

 

"Our business plan remains in place but in the longer term we will have more resources to do the things we want.

 

"Amphire fundamentally understands our own goals, and while we've done a cracking job on the drinks side we've struggled on the food area. This deal will rectify that," he added.

 

Barbox would continue to operate out of its existing offices in Burton On Trent under its existing name and there would be no job losses arising from the acquisition, he said.

 

The deal is expected to complete later this month.

Find us on Facebook

Spotlight

Q&A: New pub food allergy requirements

Q&A: New pub food allergy requirements

Whether or not you serve food in your pub, the balance between your culinary and administration skills...

5 of the Best Summer Drinks Trends in 2014

5 of the Best Summer Drinks Trends in 2014

Being obsessed with the weather is a very British thing. However, sunshine sells drinks, so it’s also...

BBQ menus ideas for pubs
Expert Insights

Expert Insights - BBQ Menus

Elliot Kuruvita looks at BBQ menu ideas from this year’s British BBQ Battle finalists

Morning Advertiser Jobs: The new online job board for the licensed trade

Morning Advertiser Jobs: The new online job board for the licensed trade

The Publican’s Morning Advertiser has launched a new online platform with everything you need to know about...

Follow us on