The Scottish & Newcastle UK (S&N) name is effectively set to disappear in two months time following the brewer's take-over by Dutch group Heineken last year.
S&N's official new moniker, Heineken UK, will come into effect on November 23, 2009.
The UK business has come under Heineken's Western Europe umbrella since April 2008, when the Dutch brewer's acquisition was finally completed, following a bitter takeover battle.
Stefan Orlowski, S&N UK's managing director said: "Over the past 18 months we've been working together to integrate S&N UK into the wider Heineken business.
"What was clear from the beginning is that the two businesses shared very similar values and beliefs; and of course both have strong family origins and rich histories.
"Now that we have successfully completed our integration, we would like our name to reflect our vision of working together and to embrace our position within the wider Heineken group."
The Scottish & Newcastle name will not be completely erased, however. The group's pub business, Scottish & Newcastle Pub Enterprises, will be renamed Scottish & Newcastle Pub Company.