Steve Nuttall, managing director of the 30-strong company, told the Publican's Morning Advertiser's sister title M&C Report: “We’ve had a fair bit of funding from the Co-op but they’ve extended our facility. We’ve got an additional £1m to invest this year.
“Combined with funding we’ve already got in place I would hope we would add another five to six pubs in this calender year.”
Nuttall said the focus would be adding to its 17 branded sites that operate under franchise - its other pubs are tenanted. Nuttal stressed that finding suitable historic outlets for the brand can be difficult.
“It’s a case of finding the right sites. We are quite picky. We only added one last year [the Butchers in Forsbrook, Stoke-on-Trent]. They are like buses, you wait for one and they all come along at once.”
Nuttall said Joule’s wanted to double the size of the beer storage area at the 10,000-barrel brewery due to increased demand and because the company’s beers require a long storage period.
He added: “Demand for our beer brands is very strong. We had our best ever December by a long way.”