Local media sources are tipping a descendent of Samuel Arthur Brain to take over as chairman of the company which bears his name.
Marketing expert John Rhys is thought to be in line take the helm of SA Brain & Co when Christopher Brain steps down as chairman in September after two decades in the post.
The Western Mail reports: "John Rhys has experience in the industry and also runs his own marketing company based in London. He was the one who secured the WRU sponsorship deal and has been behind the high-profile advertising campaigns at Brains, its rebranding and marketing strategy. "
Brains is notoriously secretive about its corporate structure but the word is that John Rhys is going to be taking over when Christopher Brain stands down." SA Brain & Co has not given any indication on who will be taking over as chairman of the business once Mr Brain retires.