Setanta awards Avanti ad deal

From The Publican

12-Aug-2008

Related topics: General News, Company & City News

Digital screen media specialist Avanti has signed a three-year, £8 million deal with Setanta Sport Ltd to sell advertising and sponsorship on the broadcaster's sports channels into pubs and other licensed premises in the UK.

 

Avanti announced the deal following a successful first season based on selling advertising around Setanta's Premiership Football coverage.

 

The agreement will run up to August 2011, and will include Setanta's current and future broadcast rights for the English Premier League, Scottish Premier League, FA Cup, England Internationals, UEFA Cup, Indian Premier League Cricket, Boxing and the Ultimate Fighting Championship.

 

"This is a reflection of the significant commercial success that Avanti has delivered for Setanta in the first year of their Premiership coverage," said Avanti chief executive Simon Rees, who estimates that his company's net revenues from the deal, after revenue share and agency commission, will be about £1.6 million over the three years.

Find us on Facebook

Spotlight

Q&A: New pub food allergy requirements

Q&A: New pub food allergy requirements

Whether or not you serve food in your pub, the balance between your culinary and administration skills...

Master and apprentice: Mike Clist & Tom Davies
Feature

Master and apprentice: Mike Clist & Tom Davies

For two of the winners at the Publican Awards earlier this year, being recognised as the best...

Craft cider: the new craft beer?

Craft cider: the new craft beer?

As the craft-cider movement follows the craft-beer movement, we begin to see parallels in its development. Pete...

Legal guide: Staff tattoos

Legal guide: Staff tattoos

Employees who have tattoos cannot be treated differently or face disciplinary action just for having body markings....

Follow us on