Steve Holt joins Frederic Robinson

From The Publican


Related topics: Company & City News

North West brewer Frederic Robinson has appointed ex-Cains director Steve Holt as its brand development manager.

Before joining Robinson Holt had established a brand development business for a number of UK and international beer brands known as Vertical Drinks.

That group's imported brands, including Sierra Nevada Pale Ale and Veltins Pilsner, will be added to the Robinson's portfolio with immediate effect.

Holt said: "[My] new role is primarily one of marketing and business development for the brewery's packaged brands in both UK and export markets."

"Robinson's infrastructure and their highly efficient packaging facility present tremendous opportunities for the growth Robinson's brands and the imported beer business," he added.

Prior to his time at Cains Holt was marketing and commercial director at the Mansfield Brewery Company. He is not related to the Manchester brewer of the same name.

Find us on Facebook


Top tips for Halloween & Bonfire Night

Top tips for Halloween & Bonfire Night

Phil Mellows speaks to licensees and brand owners to find out ways pubs can increase footfall during...

Day of the Dead: hosting the event

How to host a Day of the Dead event

Pubs hosting Day of the Dead celebrations can boost footfall, gain attention and remind people that life...

Legal advice: combating cumulative impact

Legal advice: combating cumulative impact

The words ‘cumulative impact’ can strike fear into the hearts of operators across the land, particularly if...

Milkshakes: How to boost your GP

Milkshakes: How to boost your GP

Milkshakes are not just drinks for children. Nigel Huddleston adds a double shot of spirit and shows...

Follow us on