Tenanted and leased pub operator Trust Inns plans to spend £5m on maintenance and improvements to its 509-strong nationwide estate in the next financial year.
The Lancashire-based firm believes well-maintained pubs are vital in persuading quality licensees to join the company.
At least 100 houses will receive ongoing external facelifts while others are in line for more adventurous capital development schemes.
Managing director Brian King believes Trust Inns' pro rata spend on its estate is substantially ahead of the investment levels of many larger pubcos.
'We are utilising a substantial proportion of our operating profit on estate developments and improvements.
'We want to offer prospective tenants and lessees pubs in a good state of repair.'