Varsity storms ahead for Barracuda

From The Publican

15-Mar-2004

Related topics: Company & City News

Barracuda Group's student brand Varsity has seen like-for-like sales rise 4.5 per cent since last October.


The 24-strong chain has also sold 250,000 of its £1 loyalty V-card.


Since Freshers' Week (when students return to university) Barracuda has sold an average of 10,000 V-cards in each of its 24 Varsity outlets and total card sales for the full year should exceed 300,000. Cheif executive Mark McQuater (pictured) said: "The student market is strong and is a much more discerning and sophisticated customer group in their choice of pub or bar.


"The V-card figures reinforce customer loyalty to the Varsity brand and show we have made a significant impression on a niche market."


V Card sales are backed by an incentive, which will see a group of 20 of the top performing Varsity area and pub managers travel by private jet to watch England play France at Euro 2004 in June.


Later this month Barracuda will open a new Varsity in Manchester which will be the company's 150th unit. Further new Varsity outlets are planned for Swansea and Plymouth, both big student centres.

Find us on Facebook

Spotlight

Legal Q&A: Opening a cinema club and assault charges

Legal Q&A: Opening a cinema club and assault charges

This week's legal Q&A asks what you should do regarding personal licences and being charged with assault,...

Five minute guide to Champagne, Prosecco and Cava

Five minute guide to Champagne, Prosecco and Cava

It may, in the past, have been associated with indulgence and special occasions, but all that is...

Legal Q&A: Nudity, noise and measuring down

Legal Q&A: Nudity, noise and measuring down

This week's legal Q&A features issues to do with 'regulated entertainment' and nudity, noise abatement notices and...

Drinks promotions: top legal tips

Drinks promotions: top legal tips

In this top tips series we continue our analysis of the practical implications of the changes to...

Follow us on