Walkabout discount cards hit 100,000 mark

Start a new threadBy Ewan Turney , 28-Jan-2009

Related topics: Company & City News

Sales of Walkabout Bars' discount card scheme - the Boomerang Card - have hit the 100,000 mark just four months after its launch.

Boomerang: popular with Walkabout customers

Boomerang: popular with Walkabout customers

Sales of Walkabout Bars' discount card scheme — the Boomerang Card — have hit the 100,000 mark just four months after its launch.

 

The cards cost £3 and entitles customers to 25% of all food and drink at all 49 Walkabouts. The cards have done considerably better than last year's discount card, which sold 25,000 in a year.

 

"We have bettered our discounts and offers in response to the current conditions — people are keen to save money wherever they can and the cards allow customers to do just that at a time when it's most needed," said Regent Inns chief operating officer Simon Kaye.

 

"We want to encourage customers to have confidence that they're getting great value for money at Walkabout."

Find us on Facebook

Spotlight

How pubs can win with the Lions Tour

How pubs can win with the Lions Tour

The British and Irish Lions are sharpening their claws for the impending clash Down Under. Pubs should...

The Big Interview: Charles Bartholomew, Wadworth

The Big Interview: Charles Bartholomew, Wadworth

Charles Bartholomew caused a stir when he declared that some pub tenants just aren’t good enough. And...

Cider Report

Cider Report

The success of cider currently stems from sales of bottled fruity variants driven by a desire for...

123

Follow us on