Walkabout discount cards hit 100,000 mark

By Ewan Turney , 28-Jan-2009

Related topics: Company & City News

Sales of Walkabout Bars' discount card scheme - the Boomerang Card - have hit the 100,000 mark just four months after its launch.

Boomerang: popular with Walkabout customers

Boomerang: popular with Walkabout customers

Sales of Walkabout Bars' discount card scheme — the Boomerang Card — have hit the 100,000 mark just four months after its launch.

 

The cards cost £3 and entitles customers to 25% of all food and drink at all 49 Walkabouts. The cards have done considerably better than last year's discount card, which sold 25,000 in a year.

 

"We have bettered our discounts and offers in response to the current conditions — people are keen to save money wherever they can and the cards allow customers to do just that at a time when it's most needed," said Regent Inns chief operating officer Simon Kaye.

 

"We want to encourage customers to have confidence that they're getting great value for money at Walkabout."

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