Britvic launches Glitter Berry

Start a new thread05-Sep-2011

Related topics: Drinks & Brands News, Soft drinks

Britvic has launched a limited edition variant, named J20 Glitter Berry, in an effort to boost sales over the festive season.

J2O Glitter Berry: a combination of red grape, cherry and a hint of spice with edible gold glitter

J2O Glitter Berry: a combination of red grape, cherry and a hint of spice with edible gold glitter

J2O Glitter Berry, a combination of red grape, cherry and a hint of spice with edible gold glitter that sparkles once the bottle is shaken, will be available from this month in the on-trade retailing at £1.85 per bottle and will be supported by a £2.5 million TV and cinema marketing campaign from November.

Helen Gorman, brand controller at Britvic, said: “The lead up to Christmas will be full of parties and other social gatherings, and as a premium adult soft drink, J2O will have an important role to play.

"Our limited edition J2O Glitter Berry, is not only delicious, but it will act as a great ice breaker with its fun, glittery design. It’s the first of its kind in the soft drinks category, and we’re confident it will appeal to adults looking for a bit of glitz and glamour — not to mention a delicious drink — this winter.

"Retailers and publicans should stock up now to benefit from the marketing support the new variant will receive and the halo effect this will have on the wider J2O range.”

Britvic will also be offering pubs, clubs and bars glittery front of bar POS to support the launch of the new blend.

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