Coronation Street Ale joins soap's celebrations

By Sonya Hook , 10-Feb-2010

Related topics: Drinks & Brands News, Ale & Stout

Coronation Street Ale: from JW Lees

Coronation Street Ale: from JW Lees

Coronation Street fans will be celebrating 50 years of the show this year with a Coronation Street Ale from Manchester-brewer JW Lees, a pie from northern pie maker Holland's and Imperial Leather soap.

 

The ITV soap opera has launched a tie-up with great British brands as part of its golden anniversary year. Others involved include Warburtons bread and Typhoo tea. All the classic brands will be involved in a series of events during 2010, with the launch event taking place today (11 February) at the "Replica Rovers" pub at Granada's studios.

 

JW Lees unveiled its Coronation Street Ale last May, after signing a five-year deal with ITV to produce a bitter to tie-in with celebrations.

 

It comes on draught and in bottles and has been brewed to appeal to younger drinkers and a wider range of drinkers than just cask ale fans.

Find us on Facebook

Spotlight

Top tips for Halloween & Bonfire Night

Top tips for Halloween & Bonfire Night

Phil Mellows speaks to licensees and brand owners to find out ways pubs can increase footfall during...

Day of the Dead: hosting the event

How to host a Day of the Dead event

Pubs hosting Day of the Dead celebrations can boost footfall, gain attention and remind people that life...

Legal advice: combating cumulative impact

Legal advice: combating cumulative impact

The words ‘cumulative impact’ can strike fear into the hearts of operators across the land, particularly if...

Milkshakes: How to boost your GP

Milkshakes: How to boost your GP

Milkshakes are not just drinks for children. Nigel Huddleston adds a double shot of spirit and shows...

Follow us on