Everards beer scoring all in good taste

By Jo Grobel , 20-Jun-2006

Related topics: Drinks & Brands News, Ale & Stout

Everards beer scoring all in good taste

Leicester brewer Everards is signing up brewers in their droves to its new tasting notes scheme which aims to get more people drinking ale.


Carlsberg is the latest brewer to show interest in signing up to the new format which launched in February and provides drinkers with simple tasting notes on each beer's pump clip, as well as beer mats and drip mats.


Bitter or sweet scores are given out of five and everyday language is used to describe each beer's "see, smell, and taste" profiles.


Everards' head of marketing David Bremner, who came up with the idea for the scheme, said: "We launched it initially just for Everards ales, however, it works best when you see 10 or so different beers compared to each other. It helps drinkers understand what they like about a particular beer, and therefore, which other beer they would like."


In mid-April Bremner invited 18 regional brewers up to the brewery in Leicester to explain why they should get involved.


So far 16 regional brewers have opted to use the scheme, including Caledonian, Wadworth, Hook Norton, Batemans, Charles Wells and Fuller's.


Each brewer's tasting notes are created by an independent taster: for Everards this was the Beer Academy's George Philliskirk.


Carlsberg last month called Bremner saying it was interested in getting on board.

Find us on Facebook

Spotlight

Legal Q&A: Opening a cinema club and assault charges

Legal Q&A: Opening a cinema club and assault charges

This week's legal Q&A asks what you should do regarding personal licences and being charged with assault,...

Five minute guide to Champagne, Prosecco and Cava

Five minute guide to Champagne, Prosecco and Cava

It may, in the past, have been associated with indulgence and special occasions, but all that is...

Legal Q&A: Nudity, noise and measuring down

Legal Q&A: Nudity, noise and measuring down

This week's legal Q&A features issues to do with 'regulated entertainment' and nudity, noise abatement notices and...

Drinks promotions: top legal tips

Drinks promotions: top legal tips

In this top tips series we continue our analysis of the practical implications of the changes to...

Follow us on