Global Brands launches new Buddy's Bourbon Flavoured Beer

By Robyn Black , 07-Mar-2013

Related topics: Drinks & Brands News, Lager

Hooch and VK maker Global Brands is to increase its presence in the burgeoning spirit beer sector with the launch of a Bourbon beer.

The beer is aimed at 18 to 24-year-old men

The beer is aimed at 18 to 24-year-old men

Buddy’s Bourbon Flavoured Beer is a 5.1% ABV beer mixed with honey, sugar and bourbon flavours and is brewed under licence from Buddy’s Brewhouse, Michigan USA.

It is designed to appeal to 18 to 24-year-old men, said marketing director Simon Green.

“Traditional lager is struggling but Spirit Beers are experiencing over 90% growth in both the on- and off-trade channels because consumer tastes have evolved. Further innovation is key to future growth in this area, and we’re confident that Buddy’s carries enough consumer appeal to cement spirit beers as one of the trade’s most exciting and profitable categories,” he said.

The launch will be supported with “prohibition-style PoS” including hats, hessian sacks and Buddy’s Brewhouse Barrels.

Global Brands already distributes Amigos, a tequila flavoured beer, which it says is currently in triple digit growth and at the beginning of this year WKD owner SHS Drinks entered the spirit beer category with Cuvana, a rum flavoured beer, and Dead Crow, a Bourbon flavoured brew.

Find us on Facebook

Spotlight

Legal Q&A: Opening a cinema club and assault charges

Legal Q&A: Opening a cinema club and assault charges

This week's legal Q&A asks what you should do regarding personal licences and being charged with assault,...

Five minute guide to Champagne, Prosecco and Cava

Five minute guide to Champagne, Prosecco and Cava

It may, in the past, have been associated with indulgence and special occasions, but all that is...

Legal Q&A: Nudity, noise and measuring down

Legal Q&A: Nudity, noise and measuring down

This week's legal Q&A features issues to do with 'regulated entertainment' and nudity, noise abatement notices and...

Drinks promotions: top legal tips

Drinks promotions: top legal tips

In this top tips series we continue our analysis of the practical implications of the changes to...

Follow us on