Miller Brands has added to its UK world beer portfolio with the launch of a new Czech beer.
Kozel, which means goat in Czech, is aimed at 25 to 40-year-old males who want an easy drinking, flavoursome beer for mid-week, after work drinks.
Initially the 4% ABV beer will be available through the managed on-trade. The launch will be supported in bars with training, glassware and PoS material. Standalone fonts and t-bars will also boost visibility of the brand in venues while consumer sampling will help introduce the brand to consumers.
"The addition of this beer to the Miller Brands UK portfolio will enable us to offer our customers an authentic world beer that will compliment their existing range of premium products adding value to their business and consumer offer," said MD Nick Miller.