Mojito beer Masquerido to receive UK push

By Robyn Black , 03-Dec-2012
Last updated the 04-Dec-2012 at 10:18 GMT

Related topics: Drinks & Brands News

The UK’s only mojito beer and its brother, a Tequila-flavoured lager, are set for a UK push with drinks distributor Alan Ramsay Marketing.

Masquerido mojito beer set for big UK push

Masquerido mojito beer set for big UK push

The Masquerido brand taps into the popularity of Mexican beers, which have been the driver of growth in the world-beer category, and the recent trend for flavoured beers. Both the lagers are 5% ABV and come in 33cl bottles.

They will be supported by a digital marketing campaign run via Twitter and Facebook, which offers fans the chance to win a trip to Mexico just by following or ‘liking’ the brand.

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