New St Lucia rum

By Sonya Hook , 25-Sep-2009

Related topics: Drinks & Brands News

St Lucia Distillers are launching a new premium white rum to tap into the growing popularity of the spirit.

 

The brand, called Toz after the abbreviation for the troy ounce, the measurement used for precious metals like gold and platinum, is distilled in both column and pot stills to try and achieve as high quality a white spirit as possible. It is then aged in American oak and port barrels and clear filtered.

 

"Toz White Gold appeals to those aspiring to be high achievers and those who appreciate a good rum," said a spokesman from importer Emporia Brands. "It will appeal to consumers whose normal choice may be a premium vodka and is associated with style and culture."

 

Serving suggestions in-clude simply pouring it over ice or in a Martini with a sprinkling of chocolate.

Find us on Facebook

Spotlight

Craft Cider Trends

Craft Cider Trends

As the craft-cider movement follows the craft-beer movement, we begin to see parallels in its development. Here,...

5 reasons to offer free Wi-Fi at your pub
Top Tips

5 reasons to offer free Wi-Fi at your pub

Free Wi-Fi has become widely available in all sorts of locations during the past few years. Customers...

Holiday entitlement - a pub employers guide

Holiday entitlement - a pub employers guide

Holiday rights are not as simple as the employer or employee may expect them to be. The...

The Big Interview: Stephen Gould, Everards Brewery

The Big Interview: Stephen Gould, Everards Brewery

Innovation is not just the domain of the craft brewer, as Roger Protz learnt when he spoke...

Follow us on