St Lucia Distillers are launching a new premium white rum to tap into the growing popularity of the spirit.
The brand, called Toz after the abbreviation for the troy ounce, the measurement used for precious metals like gold and platinum, is distilled in both column and pot stills to try and achieve as high quality a white spirit as possible. It is then aged in American oak and port barrels and clear filtered.
"Toz White Gold appeals to those aspiring to be high achievers and those who appreciate a good rum," said a spokesman from importer Emporia Brands. "It will appeal to consumers whose normal choice may be a premium vodka and is associated with style and culture."
Serving suggestions in-clude simply pouring it over ice or in a Martini with a sprinkling of chocolate.