New St Lucia rum

By Sonya Hook , 25-Sep-2009

Related topics: Drinks & Brands News

St Lucia Distillers are launching a new premium white rum to tap into the growing popularity of the spirit.

 

The brand, called Toz after the abbreviation for the troy ounce, the measurement used for precious metals like gold and platinum, is distilled in both column and pot stills to try and achieve as high quality a white spirit as possible. It is then aged in American oak and port barrels and clear filtered.

 

"Toz White Gold appeals to those aspiring to be high achievers and those who appreciate a good rum," said a spokesman from importer Emporia Brands. "It will appeal to consumers whose normal choice may be a premium vodka and is associated with style and culture."

 

Serving suggestions in-clude simply pouring it over ice or in a Martini with a sprinkling of chocolate.

Find us on Facebook

Spotlight

Q&A: New pub food allergy requirements

Q&A: New pub food allergy requirements

Whether or not you serve food in your pub, the balance between your culinary and administration skills...

5 of the Best Summer Drinks Trends in 2014

5 of the Best Summer Drinks Trends in 2014

Being obsessed with the weather is a very British thing. However, sunshine sells drinks, so it’s also...

BBQ menus ideas for pubs
Expert Insights

Expert Insights - BBQ Menus

Elliot Kuruvita looks at BBQ menu ideas from this year’s British BBQ Battle finalists

Morning Advertiser Jobs: The new online job board for the licensed trade

Morning Advertiser Jobs: The new online job board for the licensed trade

The Publican’s Morning Advertiser has launched a new online platform with everything you need to know about...

Follow us on