The man who brought Red Bull to the UK is making inroads into pubs and bars with a new 100% natural juice carbonated soft drink.
Suso is the brainchild of Harry Drnec who, along with a team of soft drinks industry veterans, hopes to build another iconic brand.
Available in three flavours - lemon, orange and berry - Suso has a £4m marketing spend for the year. Like Red Bull it can be drunk with spirits, but it's not an energy drink.
Co-founder Graeme Dignan said they have so far stayed clear of the bigger pubcos for the time being: "We feel it's better placed in the second tier of pub chains for now, both geographically and in terms of the type of venue, but a large distribution push isn't far away.
"Suso is all about disrupting the carbonated soft drinks category, which is incredibly stagnant.
"It's not trying to be anything else - it's an out and out carbonated soft drink - only it behaves in a way that no other has been able to behave.
"It's 100% fruit juice with no nasty stuff - I would say that's a bit of a disruption."