Speciality beer website launched

From The Publican


Related topics: General News, Drinks & Brands News

The growth in speciality beers has prompted a Leeds-based company to set up a web-based operation trading in imported Belgian ales.

Former InBev staffer Micah Archer said he set up the site - www.discoverbeer.com -to take advantage of the 60 per cent year-on-year demand growth for speciality beers over the last four years. "The popularity of these products comes against an overall decline in the total beer market," he said.

Mr Archer's website sells beers such as Rameé Triple Blond and Ambrée Des Moines to the on-trade as well as the public and was set up with help from the Bradford Enterprise Agency, which administers an £870,000 fund to assist entrepreneurs in the region.

He said he has regular orders from 25 bars in the Leeds area and plans to target outlets in Manchester and London.

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