Thwaites launch historic Christmas beer

From The Publican

30-Nov-2007

Related topics: General News, Drinks & Brands News, Ale & Stout

Daniel Thwaites has unveiled its Christmas beer, which pays tribute to a former chairman of the brewery. Elma's Pound (4.9 per cent ABV) has been brewed in recognition of Elma Yerburgh who was Daniel Thwaites' granddaughter and the chairman of the brewery for 58 years.

 

The full-bodied, auburn coloured beer boasts bittersweet flavours with a spicy aromatic finish, with the heritage of Lancashire having a big influence on the name of the tipple. Elma's Pound is Thwaites' fourth and final seasonal beer of 2007, following on from the Double Century, Wainwright and Flying Shuttle ales.

 

Yerbrugh saw the brewery through both World Wars up to her death in 1946 and was a great benefactor in the east-Lancashire area, valuing her loyal workforce, particularly at Christmas. She also began the tradition which carries on to this day - giving employees a sovereign for their Christmas bonus.

 

Over the years, this became known as Elma's Pound and Thwaites' brands marketing manager Lee Williams said: "It has been fantastic to see the success that our commemorative beers have achieved this year and we are sure this will continue over Christmas with the addition of Elma's Pound."

Find us on Facebook

Spotlight

National Minimum Wage - what you need to know

National Minimum Wage - what you need to know

HMRC is naming and shaming pubs, hotels and restaurants that pay below the national minimum wage. The...

Craft Cider Trends

Craft Cider Trends

As the craft-cider movement follows the craft-beer movement, we begin to see parallels in its development. Here,...

The Big Interview: Mike Benner, SIBA

The Big Interview: Mike Benner, SIBA

In June Mike Benner left the Campaign for Real Ale (CAMRA) after 20 years of campaigning, to...

PMA's Most Mentioned 2014

PMA's Most Mentioned 2014

The Publican's Morning Advertiser has carried out its own research to uncover the 20 pubcos that have...

Follow us on