Um Bongo gets a bit of Heston Blumenthal’s magic

By Robyn Black , 13-Dec-2012

Related topics: Drinks & Brands News, Soft drinks

The company behind 1980s kid’s favourite, Um Bongo, is preparing to revive the juice drink following its starring role in Heston Blumenthal’s Channel 4 show, Heston’s Fantastical Food, on Tuesday night (11 December).

New flavours and larger formats will be launched next year

New flavours and larger formats will be launched next year

The chef made his own version of the drink, adding Cava to make it more appealing to adults, as part of a giant lunchbox.

The Gerber Juice Company, which licences the brand from American firm Libby’s, said it has two new flavours in the pipeline for next year, Orange and Tropical. It will also be launching one litre packs in addition to the current 200ml format.

 “We are delighted we were able to help Heston to create an enormous version of Um Bongo and we feel sure its appearance on the show and the new flavours will spark a renewed interest in the brand,” said James Logan, commercial director.

Related Articles on this Topic

Find us on Facebook

Spotlight

Poppelston Allen: Understanding recorded and live music law

10 tips on the Live Music Act

Never has the law relating to live and recorded music been so complex. Here is a brief...

National Minimum Wage - what you need to know

National Minimum Wage - what you need to know

HMRC is naming and shaming pubs, hotels and restaurants that pay below the national minimum wage. The...

The Big Interview: Mike Benner, SIBA

The Big Interview: Mike Benner, SIBA

In June Mike Benner left the Campaign for Real Ale (CAMRA) after 20 years of campaigning, to...

Q&A: New pub food allergy requirements

Q&A: New pub food allergy requirements

Whether or not you serve food in your pub, the balance between your culinary and administration skills...

Follow us on