Whitley Neill looks to create "modern" gin and tonic

By Robyn Black , 29-Nov-2012

Related topics: Drinks & Brands News, Spirits

Gin brand Whitley Neill has created a more “modern” G&T to help recruit new fans from the 25 to 45-year-old age range.

Whitley Neill introduces a new serve

Whitley Neill introduces a new serve

The gin is made from nine botanicals, two of which are South African — Baobab fruit and Cape gooseberries.

The new serve, the Whitley Neill Cape Sunset, has been designed to make the most of these flavours. It is made with tonic, bitter, orange and Whitley Neill gin.

“We are starting a journey of discovery to introduce new consumers to Whitley Neill from gin and other white spirit brands,” said Richard Clark, head of innovation for distributor Halewood International.

“The brand’s use of certain botanicals gives it a distinct flavour that sets it apart from other premium gins.”

Related Articles on this Topic

Find us on Facebook

Spotlight

Q&A: New pub food allergy requirements

Q&A: New pub food allergy requirements

Whether or not you serve food in your pub, the balance between your culinary and administration skills...

5 of the Best Summer Drinks Trends in 2014

5 of the Best Summer Drinks Trends in 2014

Being obsessed with the weather is a very British thing. However, sunshine sells drinks, so it’s also...

BBQ menus ideas for pubs
Expert Insights

Expert Insights - BBQ Menus

Elliot Kuruvita looks at BBQ menu ideas from this year’s British BBQ Battle finalists

The Ring O'Bells
My Pub

My Pub - The Ring O' Bells

From a picnic lawn to farmers’ markets, Trust Inns lessee Ian Wade tells Alison Baker how he...

Follow us on