Are you beer body ready?

Asking commuters if they are 'beer body ready', the placements aim to demonstrate the brand’s tongue-in-cheek humour.

The cross-track projections are running at London Euston, Liverpool Street and Embankment stations from Thursday (April 30, 2015) to Sunday (May 3, 2015).

Dharmesh Rana, Senior Brand Manager at Carlsberg UK, said: “At Carlsberg, we’re not bothered about beer drinkers being beach body ready, our priority is ensuring they’re able to enjoy a nice, cold Carlsberg without worrying about their appearance.

“That’s why we’ve decided to remind the public at major commuter spots across London that it’s not about the way you look, or having probably the best body this summer, its about enjoying a Carlsberg whether you’re on the beach or at your local."

Controversial​

Protein World’s ‘beach body ready’ campaign, which has been rolled out across multiple sites across the London underground network, has proved controversial and has provoked a significant backlash on social media and online, with a petition to remove the adverts receiving over 60,000 signatures.

Members of the public wishing to find out the exact locations of the Carlsberg billboards can do so by visiting www.twitter.com/CarlsbergUK​