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Beer Innovation Summit agenda finalised

By Mike Berry , 07-Jan-2013

Places at the Beer Innovation Summit are selling out fast

Places at the Beer Innovation Summit are selling out fast

The agenda for next month’s Beer Innovation Summit has been finalised, with places selling out fast.

The summit will be held at St George’s Park, the new home of English football in Burton-upon-Trent, and is for major, regional and craft brewers, brand owners, drinks company executives and anyone with a commercial interest in the sector.

The day will focus on innovation in the beer category with key industry figures debating some of the main challenges facing the market, and examine new thinking across a range of beer-related activities – from developing new styles to attracting tomorrow’s consumer with engaging marketing strategies.

Speakers from Thornbridge, Brains and Wadworth will present case studies on how they are leading the way when it comes to new product development.

Senior figures from some of the UK’s largest brewers including Carlsberg, Molson Coors and Marston’s will take part in a panel debate focusing on how they are tackling the main challenges of the day.

Delegates will also hear from beer guru Pete Brown and the ‘Thinking Drinkers’ – Ben McFarland and Tom Sandham - will provide an irreverent view on where UK brewers should be looking for inspiration.

A panel of experts including award winning brewer Roger Ryman and SIBA chief executive Julian Grocock will then discuss what the future might hold for beer and what will attract the next generation of drinkers.

The summit takes place on 12 February 2013.

For more information and booking details visit the website or call Alice Wilson on Tel: 01293 610403

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