BrewDog UK sales rose by 97% in 2016
Punk IPA remained the craft beer with highest sales in the UK, which rose by 130% according to data from Nielsen, and the brewer’s Dead Pony beer grew by 157%, making it the third most sold craft beer in the UK.
Future Trends: Beer and Cider headline speaker confirmed
BrewDog head of international sales Gerry Tosh has been announced as headline speaker at this year's Future Trends: Beer and Cider on Monday 26 June at the Brewery, east London.
Visit www.future-trends.co.uk/agenda to see the full agenda and book tickets.
Throughout 2016, BrewDog shipped 214,000hl of beer and 65m bottles of beer were shipped worldwide.
The beer makers also unveiled a new 300hl brewing site, adjacent to its brewery in Ellon, Scotland.
Not a sell-out
In April this year, the Scottish brewer and operator was valued at £1bn, following a £213m investment from TSG Consumer Partners and plans to expand its brewery and bars even further this year.
Co-founder James Watt told The Morning Advertiser the £213m deal, which meant selling 22% of the company was not a sell-out.
He said: “It was a minority deal so if TSG owns 22.3% of our business, I remain the single largest shareholder meaning we are still free to run the company exactly as we wish.”
Global expansion plans
As part of its growth, BrewDog opened eight new bars over the course of 2016, including Norwich, Southampton and Berlin and announced a turnover of £72m.
It launched a bar in Estonia in April this year, as part of its global expansion plans, which made it one of the country’s first dedicated craft beer venues.
