BrewDog reports 250% sales growth
Controversial Scottish brewer BrewDog has announced a 250% growth in sales for the first quarter of 2010.
The company, whose marketing strategies have often landed it in hot water with health lobbyists and industry watchdog Portman Group, has seen sales of its flagship beer Punk IPA continue to rise. It now accounts for 55% of Brewdog's output.
The Fraserburgh based brewery now produces more than 400,000 bottles of Beer for Punks each month for beer drinkers across 17 different countries. Around 65% of BrewDog beer is drunk in foreign countries.
"BrewDog is shaking the dust from the UK beer trade and carving a new path that is proving its popularity despite the economic crisis and a shrinking market," said co-founder James Watt.
"We launched BrewDog as a reaction against the bland, apathetic and tasteless beers that have become ubiquitous in recent years and our continued growth suggests we're getting it right."
