Coronation Street fans will be celebrating 50 years of the show this year with a Coronation Street Ale from Manchester-brewer JW Lees, a pie from northern pie maker Holland's and Imperial Leather soap.
The ITV soap opera has launched a tie-up with great British brands as part of its golden anniversary year. Others involved include Warburtons bread and Typhoo tea. All the classic brands will be involved in a series of events during 2010, with the launch event taking place today (11 February) at the "Replica Rovers" pub at Granada's studios.
JW Lees unveiled its Coronation Street Ale last May, after signing a five-year deal with ITV to produce a bitter to tie-in with celebrations.
It comes on draught and in bottles and has been brewed to appeal to younger drinkers and a wider range of drinkers than just cask ale fans.