Beer
Fuller’s free pints for commuters
The London brewer has taken pity on commuters who have battled with trains and made it to work so decided to reward them with a free drink.
A spokesperson for Fuller’s said: “Commuting into London isn’t much fun at the best of times, but for Southern Rail passengers it’s been particularly traumatic.
The season of goodwill
He added: “In light of another strike and as it’s the season of goodwill, we thought we would try and make their day just that little bit better with a free drink.”
Fuller’s launched a unique campaign involving Instagram earlier this year (October) in a bid to attract Millennial drinkers.
The #FindFlavour campaign encouraged beer fans to photograph strategically-placed ‘blank’ outdoor posters and use Instagram filters to expose hidden messages and prizes to promote the brewer’s Frontier lager.
Craft range beer collaboration
It also launched a new ale made in collaboration with New Zealand-based craft brewer Yeastie Boys which was designed to sit alongside Fuller’s ‘craft’ range, including Frontier lager and Montana Red.
The beer was called Double Summer and was a pale ale that came in at 4% ABV for the cask edition and 4.4% for keg. It was brewed with Neson Sauvin and Jester hops.
