Heineken launches new Foster's glass
Heineken has launched a new Foster’s pint glass. It stands taller, and is designed to lock in a foamy head on each pint.
The glass features a design around the Foster’s logo with debossed rays and silver decoration.
A redesigned lens badge will also be rolled out in conjunction with the glassware to refresh the brand in the on-trade. In line with the glassware, the lens will drive the heritage message of the brand.
The new pint glass is part of a wider brand refresh in the on-trade across the UK and a new half pint glass will follow later this year.
