BEER
Molson Coors & Sky launch new Premier League-inspired ale
Molson Coors and Sky have announced the launch of ‘New Season’ ale to mark the beginning of the 2016-17 football season.
The beer, a blonde ale, is brewed with English malt hops and has an ABV of 4.2%. It is available now to the on-trade through Molson Coors’ guest ale programme and at various Mitchells & Butlers pubs.
Alpesh Mistry, customer marketing director at Molson Coors, said: “Following Leicester’s historic Premier League title win in May, the 2016-17 season promises to be the most exhilarating yet.
“Our brewers have created this fantastic ale to celebrate the new season and we hope pubgoers nationwide will join us in raising a toast to the new season of football.”
Molson Coors brand Carling recently announced a three-year partnership with the Premier League as its official ale partner.
