Video: Peroni campaign hits cinema screens
The campaign, named Storie di Stile (Stories of Style), celebrates Peroni’s Italian heritage and tells the story of Peroni Nastro Azzurro’s creation in Italy in 1963.
Miller Brands director of marketing for Peroni Nastro Azzurro Richard Ingram said: “The Storie di Stile advertising campaign celebrates and emphasises Peroni Nastro Azzurro’s strong authentic heritage and premium position within the market. The campaign will keep the brand in the forefront of target consumers’ minds, allowing retailers and licensees to trade customers up, taking advantage of the higher margins World Beers offer.”
The opening of the cinema film is set in 1930’s Genoa, while the rest of the film is shot on location in the streets of Rome.
