SUBSCRIBE

News > Beer

Read more breaking news

 

 
Exclusive

Guinness ready to extend range of new beers

By Nicholas Robinson+

14-Feb-2017
Last updated on 15-Feb-2017 at 10:42 GMT2017-02-15T10:42:24Z

New brews: Charles Ireland of Guinness is excited about the new beers

New brews: Charles Ireland of Guinness is excited about the new beers

Guinness’s Open Gate Brewery Project in Dublin, the initiative that launched Hop House 13 and Dublin Porter, will release new beers over the next three years, The Morning Advertiser (MA) can reveal.

New craft beers from the Diageo-owned brewery are ready to be launched and others are due to reach the market during the next three years.

In an exclusive interview with MA, Charles Ireland, Diageo general manager for the UK, Ireland and France, said there were plans to develop more beers for the on-trade and to build on the brand’s portfolio further.

In this video interview, Ireland said: “The philosophy of the Open Gate Brewery is to shift the perception of Guinness, the brewer, into a brewer of great beers and the project has a rotating programme of beers that will be available on either a semi-permanent basis or just a limited-edition basis.

Delicious beers

“We’ve got a great pipeline of delicious beers coming through the business and we will be launching them over the next one, two and three years to keep the Open Gate Brewery Project really vibrant.”

Ireland added that there would be ales, lagers, bitters and stouts coming through the brewery over this period.

To learn more about the Open Gate Brewery Project and what Diageo plans to do with it in the coming years, watch this video.

Also, look out for an exclusive Big Interview with Ireland in an upcoming issue of MA to find out what the new Diageo boss has in store for the company and the on-trade.

Meanwhile, Guinness launched its St Patrick’s Day (17 March) plans earlier this month, detailing how it aims to add to the phenomenal growth in sales the dark beer experienced last year.

64% of Guinness pints on draught

Diageo says that during St Patrick's Day, 64% of pints served in the UK on-trade were Guinness Draught, while pubs sold an average of 125 extra pints when promotional kits were installed.

10,000 new activation kits ready for the on-trade

This year, Diageo is making 10,000 new activation kits available to the on-trade.

Diageo senior commercial planning manager Emma Rochford said: “St Patrick’s Day presents a golden opportunity for the on-trade because it encourages consumers to come together in celebration, especially as the final day of the RBS 6 Nations takes place on Saturday (18 March).

“The Irish origin and heritage of Guinness also provides a unique selling point during this time of year. Last year, 37% of the sales uplift was attributed to the activation of kits in outlet.”

Related products

Related suppliers

London Bridge pubs ‘will not be defeated’ by terrorism

'We will not be defeated by terrorism' – Borough Market set to reopen

London Bridge, for the moment, has become an eerie, quiet place. Yes, people still...

Nick Beardshaw chef at Tom Kerridge’s the Coach Marlow

Coach head chef: ‘It’s all about deliciousness’

Tom Kerridge’s the Coach in Marlow's head chef Nick Beardshaw lets The Morning Advertiser...

How do I sell more spirits in my pub?

How to drive spirits sales

Cocktails in pubs are on the rise, but making money from mixed drinks is...

Video: Pub Skills speakers' top tips

Video: Pub Skills speakers' top tips

Why should pubs do cocktails, and what are the challenges? These were just two...

BT Sport Pub Cup final to be shown on TV

Pubs urged to show support for BT Sport Pub Cup final

BT Sport is urging pubs to show their support for the BT Sport Pub...

How to create the perfect mixed drinks serve

Don’t get this wrong: how to create the perfect serve

Lacklustre mixed drinks and cocktails will not do for drinkers these days, even for...

Star Inn at Harome local produce

Why local is best for UK’s top gastropub

Chef-patron of North Yorkshire’s Star Inn Harome Andrew Pern does not use local “for...

New rooms and fourth site for Star Inn Harome

New rooms and fourth site for Star Inn Harome

Top UK gastropub the Star Inn is set to expand its original site in...

Twists on the gin and tonic G&T

5 twists on the classic gin and tonic

Look at these five twists on the classic gin and tonic, perfect for summer...

What spirits should I stock?

How to build the perfect spirits offer

We have heard that spirits and cocktail sales are on the rise in pubs,...

Is frozen fish better or worse than fresh fish

Why frozen fish could be the new 'fresh'

Working with frozen fish and seafood could help pub chefs meet growing consumer demand...

Carlsberg plans to buy UK craft brewery

Carlsberg plans to buy UK craft brewery

Carlsberg will buy a UK craft brewery to bolster its growing portfolio of smaller...

Hartridges soft drinks on premium

Soft drinks in pubs are getting sexy

Soft drinks have arrived late to the premium and craft party, but operators must...

Smirnoff vodka cider

Smirnoff vodka launches first ciders

Smirnoff vodka has entered the fruit cider category with the launch of its Passionfruit...

What is gin terroir?

Hyperlocal gins offer ‘massive’ sales opportunities for pubs, says gin expert

Gin terroir is an emerging trend pubs can cash in on as consumers become...

The rise of tank beer

Beer master: ‘Sessionable beers are losing out to craft’

Sessionable beers are disappearing as stronger craft brews have become more popular, according to...

Frozen is good for pub food

Ice boss: ‘Don’t shun frozen food as inferior, embrace its money-saving qualities’

Frozen food should not be shunned by pub chefs who fear using non-fresh produce...

Pubs must make popular international cuisine authentically

LISTEN: Pubs delivering 'pitiful' Asian food 'like buying flowers from a garage forecourt'

Pitiful attempts at offering increasingly popular international cuisines – such as Vietnamese or Thai...

How to avoid food fraud in pubs

PODCAST: How to avoid food fraud in your pub

Paying closer attention to your staff’s working history, especially before hiring them, could help...

Wetherspoons children's menu tips

Wetherspoons’ food developer: ‘a winning kids’ food menu’

Wetherspoons’ food developer Sophie Jennings has revealed how the high street pub chain was...