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Reasons to be involved in Beer Day Britain

By Jessica Mason , 08-Jan-2016

Reasons to be involved in Beer Day Britain

Beer Day Britain is the country’s national beer day and it happens on 15 June. This date is significant because it is the date that Magna Carta was sealed in 1215. Ale is mentioned in Clause 35 of Magna Carta.

Beer Day Britain was instigated and launched in 2015 by beer sommelier and author Jane Peyton and it was a very successful start to what will now be an annual celebration.  The celebration, which has partnered with There’s a Beer For That sees the organisation using its considerable reach and influence to build awareness and support for the date. This year, The Publican Morning Advertiser is the official trade media partner of Beer Day Britain.
Jane Peyton said: “We have so much for be proud of with Britain’s vibrant brewing scene and the fact that our pubs are a cornerstone of the social health of the nation.  Without beer, pubs would be wine bars.  Now we have an official day to celebrate beer in Britain so please join us and make Beer Day Britain the best beer fiesta in the world!"

Why should people in the beer and pub industries be involved? 

"The aim of Beer Day Britain is for beer drinkers, brewers, retailers, bars and pubs to celebrate the national drink and have a party and drink beer whether that is the pub, at home, a barbecue or a picnic. Beer Day Britain is good for business and that is something we can all drink to,” added Peyton.

Top 5 reasons to get involved in Beer Day Britain

1.    Media interest: There was a huge amount of interest in the media – newspapers, magazines, radio, TV, and social media.  The Daily Star newspaper dedicated the headline and front page and a page inside the newspaper to Beer Day Britain.

2.   Trending on Twitter: There was a 'National Cheers to Beer' and trended on Twitter with the hashtag #CheersBDB as people around the world raised a glass of beer.  The National Cheers to Beer will now be an annual activity and will take place each year on 15 June at 7pm.

3.   The off-trade included the Beer Day Britain logo on the labels of its own brand beers distributed to its major stores. The pub industry needs to remind the general public that the on-trade is in full support.

4.    Free Pint Giveaways:  Several breweries, including Fuller’s, gave away free pints of beer in pubs and generated more excitement around beer in general.

5.    Celebration ales:  Several breweries brewed special celebration ales, including Brewster’s which brewed the official beer of Beer Day Britain – Britannia’s Brew which was made with English malts and hops and contained botanicals to represent the four home nations (rose petals, heather, seaweed and flax seeds).

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