SUBSCRIBE

News > Cider

Read more breaking news

 

 
Cider

Smirnoff vodka launches first ciders

By Nicholas Robinson+

13-Jun-2016
Last updated on 13-Jun-2016 at 11:26 GMT2016-06-13T11:26:48Z

New Smirnoff cider comes in two flavours: Passionfruit & Lime and Raspberry & Pomegranate
New Smirnoff cider comes in two flavours: Passionfruit & Lime and Raspberry & Pomegranate
Loading the player...

Smirnoff vodka has entered the fruit cider category with the launch of its Passionfruit & Lime and Raspberry & Pomegranate liquids – a blend of fruit flavours and vodka.

The 4% ABV ciders have a recommended retail price of £4.50 for the on-trade and have been launched to help operators better tap into the £2.7bn cider segment.

In an exclusive podcast interview with the Publican’s Morning Advertiser, Smirnoff maker Diageo's innovation and commercialisation manager Claire O’Neill said: “Fruit cider is in massive growth in every part of the market at the moment – whether it’s in the off-trade or the on-trade – but it’s in even higher growth in the on-trade.

‘New products within fruit cider’

“In the on-trade about 19 out of 25 people are seeking new products within fruit cider and that’s verses a Great Britain category average of about 78%.”

The bottle created for Smirnoff Cider has been designed to be “disruptive”, said O’Neill and so consumers could see how clean the liquid is as well as what flavour it is.

In terms of how Smirnoff Cider could add value to the on-trade, she said: “Packaged formats are a really big part of the on-trade and adding that visibility and showing that there’s a new product is really important.”

Listen to the rest of this podcast to hear more facts and statistics about the sales of fruit cider and packaged products in the on-trade.

Innovation in cider

Meanwhile, innovation in cider will be a big focus at this month’s Future Trends: Beer & Cider event, which is organised by the Publican’s Morning Advertiser.

For more information and to book your place contact Joanne Horton by email at Joanne.Horton@wrbm.com or by phone on 01293 610 403.

Alternatively, you can visit www.FutureTrendsBeerandCider.co.uk where you can see the full agenda and cook your seat.

Is frozen fish better or worse than fresh fish

Why frozen fish could be the new 'fresh'

Working with frozen fish and seafood could help pub chefs meet growing consumer demand...

Carlsberg plans to buy UK craft brewery

Carlsberg plans to buy UK craft brewery

Carlsberg will buy a UK craft brewery to bolster its growing portfolio of smaller...

Hartridges soft drinks on premium

Soft drinks in pubs are getting sexy

Soft drinks have arrived late to the premium and craft party, but operators must...

Smirnoff vodka cider

Smirnoff vodka launches first ciders

Smirnoff vodka has entered the fruit cider category with the launch of its Passionfruit...

What is gin terroir?

Hyperlocal gins offer ‘massive’ sales opportunities for pubs, says gin expert

Gin terroir is an emerging trend pubs can cash in on as consumers become...

The rise of tank beer

Beer master: ‘Sessionable beers are losing out to craft’

Sessionable beers are disappearing as stronger craft brews have become more popular, according to...

Frozen is good for pub food

Ice boss: ‘Don’t shun frozen food as inferior, embrace its money-saving qualities’

Frozen food should not be shunned by pub chefs who fear using non-fresh produce...

Pubs must make popular international cuisine authentically

LISTEN: Pubs delivering 'pitiful' Asian food 'like buying flowers from a garage forecourt'

Pitiful attempts at offering increasingly popular international cuisines – such as Vietnamese or Thai...

How to avoid food fraud in pubs

PODCAST: How to avoid food fraud in your pub

Paying closer attention to your staff’s working history, especially before hiring them, could help...

Wetherspoons children's menu tips

Wetherspoons’ food developer: ‘a winning kids’ food menu’

Wetherspoons’ food developer Sophie Jennings has revealed how the high street pub chain was...

Video: Pub Skill's speakers discuss challenges for pub employers

Video: Pub Skill's speakers discuss challenges for pub employers

What are the biggest challenges for pub employers, and how can they be overcome?...

Craft Beer Rising 2018 dates announced

Craft Beer Rising announces 2018 festival dates

The dates for London’s Craft Beer Rising festival for 2018 have been revealed. 

Imbibe Live 2017: top trends from the show

Imbibe Live 2017: top trends from the show

Drinks trends that operators should look out for this year include the continued rise...

London Bridge pubs ‘will not be defeated’ by terrorism

'We will not be defeated by terrorism' – Borough Market set to reopen

London Bridge, for the moment, has become an eerie, quiet place. Yes, people still...

Nick Beardshaw chef at Tom Kerridge’s the Coach Marlow

Coach head chef: ‘It’s all about deliciousness’

Tom Kerridge’s the Coach in Marlow's head chef Nick Beardshaw lets The Morning Advertiser...

How do I sell more spirits in my pub?

How to drive spirits sales

Cocktails in pubs are on the rise, but making money from mixed drinks is...

Video: Pub Skills speakers' top tips

Video: Pub Skills speakers' top tips

Why should pubs do cocktails, and what are the challenges? These were just two...

BT Sport Pub Cup final to be shown on TV

Pubs urged to show support for BT Sport Pub Cup final

BT Sport is urging pubs to show their support for the BT Sport Pub...

How to create the perfect mixed drinks serve

Don’t get this wrong: how to create the perfect serve

Lacklustre mixed drinks and cocktails will not do for drinkers these days, even for...

Star Inn at Harome local produce

Why local is best for UK’s top gastropub

Chef-patron of North Yorkshire’s Star Inn Harome Andrew Pern does not use local “for...

On demand Supplier Webinars

Understanding the soft drinks industry levy
Britvic Soft Drinks
All supplier webinars