SUBSCRIBE

News > Cider

Read more breaking news

 

 

Somersby cider TV ad premieres

By Mike Berry , 26-Mar-2013
Last updated on 26-May-2017 at 11:06 GMT2017-05-26T11:06:23Z

A new advertising campaign for Carlsberg's mainstream cider Somersby has premiered on TV.

The first airing across all terrestrial channels and Sky, part of a £10m campaign, will coincide with England’s World Cup qualifier against Montenegro, securing exposure to the key football market. Taking inspiration from major technology launches, tongue-in-cheek 60-second and 30-second spots present the ‘technical specifications’ of Somersby cider.

The marketing campaign includes significant support for the on-trade and off-trade, PR, social media activity and online video content. Somersby is being rolled out nationwide in the on-trade this month.

“The mainstream cider market has not seen a new player enter the market successfully for years,” said Carlsberg UK director of marketing, David Scott.

“We’ve invested in creating a cold-filtered cider that has a balanced, refreshing apple taste, which has tested well with consumers. We’re confident that Somersby presents Carlsberg UK with an unique opportunity to tap in to a category with significant potential.”

Property of the week

Warwickshire: The Avon

Nil Premium - Tenancy

Fantastic opportunity to run a community-owned FREE OF TIE traditional village pub.ÂThe Avon is a traditional...

On demand Supplier Webinars

Understanding the soft drinks industry levy
Britvic Soft Drinks
All supplier webinars