Westons boosts Stowford Press' premium credentials

The campaign, which is part of a broader £2.5m investment into the cider brand this year, will include outdoor advertising as well as a heavyweight London Underground cross-track advertising campaign around the Ashes, marking Westons’ largest ever investment in outdoor media for Stowford Press.

Sally McKinnon, Stowford Press senior brand manager, said: “Forming part of a £2.5m investment behind the brand, the campaign will form the backbone of our 2015 advertising campaign.

The launch of the new campaign will be supported in on-trade outlets with new premium branded glassware which will be available in both pint and half-pint sizes from the end of June. The new glassware has been designed to fit with the font badge design and the reverse includes the brand story, to "build drinker engagement," said the company.

Stowford Press will also continue to be the Official Cider of England Cricket with the partnership being promoted by a new social media campaign which launches ahead of the Ashes. The social media campaign includes an app hosted on the Stowford Press Facebook page and asks people to ‘Name the England Cricket Player’ based on a picture clue. The top performing players will be given the opportunity to win tickets to the Ashes.