Brothers launches tequila cider Perro Loco
Perro Loco is cut with lemon and tequila flavour with added agave nectar [cactus syrup] and is “best enjoyed with a slice of lime in the neck,” according to the company.
Brothers Drinks consumer marketing manager, Cheryl Sheppard said: "They [consumers] are also demanding more than just another fruit flavoured cider. Perro Loco is developed with genuine cider making expertise.
"It will deliver something even more refreshing to the category for 18-34 drinkers and a genuine incremental profit opportunity to the trade."
330ml bottles of the 5.5% ABV tequila-flavoured cider will be available to order from 4 November, and will be supported across the trade with digital marketing, social media and PoS.
