Cider
First Henry Westons TV ad launched
Westons has launched its first television ad campaign — which kicked off nationally last week — for its Henry Westons Vintage cider brand.
The campaign will run throughout the summer, features a Henry Weston cartoon character and forms part of a £1m investment in the Henry Westons Vintage brand this year.
Television ads
The ad includes 20-second and 10-second versions and has been shot in an animated style that features Westons’ orchards, a Heath Robinson-style automated apple picker and the Malvern Hills.
Brand manager Tim Williams said: “This is the first time Henry Westons Vintage has been on TV, and the ad shows how Henry’s expertise is used to create this exceptional cider.
“It’s a simple story, which helps educate the audience on how Henry started making cider in 1880 and shows how we still make cider in the same way today.”
